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The sports shoe giant Nike makes additional measurements in Web3 with the release of .SWOOSH, a new platform geared towards building a community around its digital wearables, the company said Monday.
Nike word . swoosh will be a resource for web3 education and a platform for purchasing and exchanging digital collectibles, such as virtual trainers or swimwear. These articles can be worn in video games and other immersive experiences, according to the company.
Additionally, .SWOOSH will allow users to create their own collections on the platform, from which they can earn royalties.
'We are shaping a market of the future with a platform accessible to the web3-inquisitive. In this new slot , the . swoosh community and nike can create, share, and benefit together," said Ron Faris, executive director of nike virtual studios, in a statement.
Read more: Top Brands in Web3, NFTs and the Metaverse
Nike’s been making steady moves to expand its Web3 strategy over the past several years. After filing a patent for Web3 sneakers called “Cryptokicks” in December 2019 and testing its sneakers with an RFID lab in March 2020, the sneaker giant recently acquired digital fashion startup RTFKT Studios to develop non-fungible tokens () in-house. In April, the company launched a metaverse sneaker line called RTFKT x Nike Dunk Genesis CryptoKicks.
The platform is as follows: SWOOSH is currently in beta and will open its registration before the end of November before its first decline in collection in 2023.
