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Whimsical non-fungible token (NFT) collection Doodles has acquired Emmy-nominated animation studio Golden Wolf, both companies said Monday. The two companies had previously worked together on Doodles’ announcement for Doodles2 at NFT NY in 2022.
The terms of the agreement have not been made public.
The acquisition will help Doodles to tap into new types of content, which Doodles founder Jordan Castro tweeted will include “storytelling without constraints & AI (artificial-intelligence) animation generation R&D.” The agreement will also bring Golden Wolf's company into more than just animation markets, such as fashion and music.
We have some big news!
Golden Wolf is in the process of being acquired by @doodles!
We are delighted to have found a team that shares our ambition and love of creativity and we look forward to seeing what the future has in store for us.
What is the significance of this news? A thread ?? 1/6 https://t.co/mE0i5BVgNP
— Golden Wolf (@_Goldenwolf_) January 23, 2023
“This marks a brand new chapter for Doodles as we continue to expand the franchise,” Doodles said on Twitter. "Storytelling, building the world and developing character will be central to everything we do."
While Golden Wolf has stated that it will continue to operate independently, the studio will work in close collaboration with the Doodles brand. The founder and CEO of Golden Wolf ingi erlingsson joined Doodles as Chief Content Officer, concentrating on operating the studios while building the next wave of the doodle brand.
Doodles is not the only one who wants to extend its brand partnerships with an acquisition. Last week, Adweek reported that crypto payments firm MoonPay acquired Web3 agency Nightshift to build a platform for brands to gain exposure to blockchain technologies.
