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Payments giant Mastercard is expanding its payments-focused advisory service to include cryptocurrency. It covers "a range of digital currency capabilities, early stage education, risk assessments, and the entire crypto banking and development of the crypto-card nft strategy and crypto loyalty program design."
Mastercard crypto consulting service.
Mastercard announced on Tuesday the expansion of their payment advisory service. Between the new practices is that dedicated to "crypto.
Noting it is 'helping banks navigate the adoption of digital currencies,' the payment giant details:
Mastercard's consultation efforts with banks and merchants span an array of digital currency capabilities, from early childhood on, risk assessments and development of bank-wide cryptography and nft strategies for crypto cards and the design of cryptology loyalty programs.
"mastercard has organized partnerships with native digital companies that offer the best solutions in cryptocurrency," the company added.
Moreover, the payment firm "has helped fintechs break into new markets through market planning and commercialization strategies."
Mastercard began bringing crypto onto its network in February last year. The company is focusing on developing products and services around cryptocurrencies, stablecoins, and central bank digital currencies (CBDCs).
In January, Mastercard partnered with cryptocurrency exchange COINBASE to make non-fungible tokens (NFTs) more accessible to everyone. Clients will be able to use their Mastercard to make purchases in the next Coinbase NFT market.
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