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Manchester United, one of the oldest football clubs in the world, has confirmed its partnership with blockchain company Tezos as a formal training and technology partner.
The football club aims to introduce its fans to the decentralized web3 technology amid the growing focus of mainstream companies and brands. The team will make its first appearance in the new kit on Saturday against Southampton.
Man United's previous sponsorship contract with AON expired last month, and Tezos will pay 33% on top of the previous agreement at $27 million a year. Tezos will help the football club acquire a larger display of web3 technologies and could play a key role in launching various digital fan and collection products soon.
A majority of global sports brands are experimenting with blockchain and web3-centered technology and new ways of connecting sports clubs to fans. Man united aims at building a fan ecosystem which should be based on the concept of metaverse on the tezos blockchain, provide personalized experiences for fans and the platform would use the native tezos token.
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Victoria Timpson, Manchester United’s CEO of Alliances and Partnerships, said:
“This is a hugely exciting partnership for Manchester United because it aligns us with one of the most advanced, reliable and sustainable blockchains in an area of technology which promises to truly revolutionise the way that everyone, including the Club and our fans, can interact.”
Tezos, a proof of stake (PoS) blockchain, has joined the growing list of blockchain firms entering mainstream sponsorship deals. Earlier, Tezos signed sponsorship agreements with Formula One McLaren Racing and the Major League Baseball New York Mets.
