BlocksInform
The NFT-focused company was founded by early-stage Facebook and Twitter investor Kevin Rose, and designer Justin Mezzell in February 2022. The society also has collective evidence and collections of strangeness nft in its catalogue.
Announcement of the relocation via twitter on jan. 6, Rose suggested that the purpose of the agreement is to raise awareness of the mark of lunar birds on a "global" scale among the general public, instead of being simply recognised as a big hitter in the web3 space.
"What does uta have to offer at the table? They are comprised of 1,400 individuals, with divisions in film, television, music, video games, sports, books, branding and licensing, public speaking, marketing, fine arts, broadcasting and more." he said, I don't know.
PROOF, the company behind the top-tier NFT project Moonbirds, has signed a representation deal with major Hollywood talent agents United Talent Agency (UTA).
:)
— Gary Vaynerchuk (@garyvee) January 6, 2023
Explaining the movement a little further, Rose noted that UTA will work on behalf of PROOF to assist "veterinarian, broker, and implement partnerships and opportunities for expansion into a variety of areas."
The Moonbirds project, based in Ethereum, launched in April 2022, is made up of 10,000 NTF avatars with an 8-bit owl theme. To date, it has generated roughly $619.5 million worth of secondary sales according to data from CryptoSlam.
This figure makes lunar birds the eleventh most sold collection on the NFT market, with its closest competitors being twelfth doodles placed at 553 million dollars and clonex tenth placed at 794.9 million dollars.
Despite the so-called bullish announcement of the UTA, the 24-hour sales volume of Moonbirds dropped by a 57.86%, with $442,747 worth of Moonbirds NFT changing hands during that period of time. Over the seven-day period, however, trade volumes continued to increase by 63.74%.
The movement of lunar birds follows other major names in the NFT space looking for Hollywood offers.
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CryptoPunks founders Larva Labs were the first ones to pave the way back in September 2021, signing a deal with UTA to represent the firm’s IP across TV, film, video games, licensing and publishing.
The next month Yuga Labs — which now owns CryptoPunks — followed suit by signing up with UTA to push the Bored Ape Yacht Club IP into movies, TV, music and gaming. While the most recent occurrence before PROOF was the deal between UTA competitors WME and NFT start-up Boss Beauties.
