The Atari Token is a cryptocurrency built using the Ethereum protocol (ERC20) and Decentralized Ledger Technology. It was designed by Atari Chain Ltd., a subsidiary of the video game and consumer electronics firm Atari Interactive, specifically for the needs of the interactive entertainment industry.
Atari’s plan for its ATRI token is to become a universal means of payment for the video game industry, allowing developers and publishers new options for monetization of their products, integration of smart contracts, protection of in-game assets and more.
ATRI became available to the public on October 30, 2020. Prior to that, it underwent three private pre-sale rounds in March-April, September and October 2020.