BlocksInform
Popular cookie brand, Oreo, launched its metaverse experience “OREOverse“ this week. Built on Meta’s Horizon Worlds, the metaverse allows fans to play cookie-themed games. Games involve multiple levels of browsing, twisting and soaking cookies, and are meant to promote the latest edition of the cookie – the "most oreo oreo".
With the association of meta with VR oculus headphones, oreo wanted to point out that his experience can also be accessed via mobile and computers.
The promotional offer associated with the launch promised a multitude of prizes, including a $50,000 raffle, gaming consoles and VR headsets.
The brand also established a partnership with Martha Stewart, who is best known for her popular cookbooks. Stewart is not new to web3, having launched her personal NFT collection “Fresh mint” in 2021.
While oreovers games are built on the meta platform, many other consumer goods companies are commercializing their new products on other existing gaming worlds. In October 2022, McCain Foods, the company behind the famous McCain fries, collaborated with metaverse platform Roblox and NFT-themed restaurant, Bored & Hungry to educate audiences on regenerative agriculture. Similarly, Unilever’s popular Magnum ice cream launched a virtual museum in Decentraland, another virtual destination for digital assets.
One of the greatest challenges in the uptake of metavers by businesses is talent. According to a report from KPMG, while 67% of companies surveyed were willing to adopt new platforms in an attempt to boost engagement with consumers, most companies have a short supply of in-house tech capabilities to keep up with the growing trends. This makes it more likely that businesses will partner with technology firms to build engagement in the web3 and metaverse.
