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Decentralized is organizing its second annual metaverse (mvfw) fashion week next month, bringing a list of global brands to present their digital wearables, the company said on Monday.
Set to run from March 28-31 in Decentraland’s Luxury District, home of last year’s MVFW, the event will include Dolce & Gabbana and Tommy Hilfiger returning with new collections while Coach, Adidas and DKNY will join the virtual show for the first time.
This year, the focus is on open metaverses and web3 interoperability, decentraland is partnering with unxd, a digital business, metaverse space platform and AR closes more than put on the event. His theme, "future heritage", will focus on traditional fashion houses making their debut in the web3.
'We are witnessing the return of a number of luxury fashion houses, as well as the emergence and rise of digital fashion,' said Dr. Giovanna graziosi casimiro, responsible for the week of metaverses, in a press release. "We are delighted to see some of the world's leading fashion minds getting involved in the future of fashion, and what it can mean for their communities."
As a part of the event, brands will host immersive digital experiences on and off the runway: Dolce & Gabbana will host an exhibition of works from its Future Reward digital design competition, Tommy Hilfiger will release new wearables daily alongside artificial intelligence-powered products, DKNY is opening its pop-up art gallery and restaurant DKNY.3 and adidas will showcase its first set of digital wearables for sound holders in the non-fungible token metaverse () collection.
Decentraland hosted its inaugural Metaverse Fashion Week in March 2022 with participation from brands including Estee Lauder and Forever 21. The NFT-native brands and fashion houses have teamed up to provide pop-ups, fashion shows and digital experiences to test their basics on web3.
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