BlocksInform
The European Commissioner for Competition, Margrethe Vestager, looks at competition from metavers. At a conference earlier today, she noted that previously it had been too slow to react to events as the economy becomes more digital. She wondered what competition should look like in the metaverse.
'We must anticipate and plan for change, given the clear fact that our legislative and execution process will always be slower than the markets themselves,' she said. ” For example, it's time for us to start asking ourselves what healthy competition in the Metaverse should look like, or how something like ChatGPT might change the equation."
She made reference to the Digital Markets Act, which came into force late last year to regulate the custodians of important online platforms.
"It is clear that there is something better than dismantling an enterprise, and that is to ensure that markets do not tip over in the first place," verstager said. 'Concentration control therefore also plays an important role. In recent years, the review of technological mergers has certainly grown."
Late last year, four academics unveiled the Metaverse Competition Agency. "blockchain antitrust" was written by one of the founders.
It can be argued that the last fascination with metavers was triggered by a combination of COVID-19 and the name change from Facebook to meta. This explains one of the reasons why the industry is likely to remain in the regulatory arena.
Meta is involved in multiple accelerators, including in Europe with L’Oreal in France and Telefonica in Spain, ensuring its technology gets used by promising startups. He wants to control the equipment like Apple does with cell phones. And avoid something similar to the impact of Apple on Meta revenue when it restricts user tracking between applications.
One of the keys to ensuring competition is interoperability, something that Mark Zuckerberg frequently mentioned in the rebrand announcement in 2021. But in order for the avatar and metaworm identity to be interoperable, they have to be portable. That’s the aim of one of the startups it’s working with, Gamium.
With this convenience of mobile avatars comes the risk of data proliferating on the Internet even more than data leaked by browser cookies.
