Meta Expands Its NFT Integration For Instagram

Meta Expands Its NFT Integration For Instagram
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CEO Zuckerberg announced that Meta is expanding its NFT support for Instagram across international borders to reach users in over 100 countries. 

NFT Support On Instagram

As a part of its international expansion, Meta will be enabling NFT support on Instagram for over 100 countries in Africa, Asia-Pacific, the Middle East, and the Americas. Users from these regions will now be able to share a verifiable version of their NFT on Instagram. The company launched its Instagram NFT support back in May on a trial basis, where only certain users in the United States could avail of the feature. The new functionality features will allow users to tag both creator and collection on their digital collectible post. Additionally, the support will also enable the user to leverage other features to highlight their post. Its authenticity will be reflected via a shimmer effect that will also display public information, including a description of the collectible. The entire feature is completely free of any charges. 

Features For Users

Users will be able to share their NFTs as feed posts, stories, or in chat. In order to post, users have to connect their digital wallets to their Instagram accounts. Meta has also revealed that both COINBASE Wallet and Dapper Wallet can be connected to Instagram accounts. Other third-party wallets on the roster are Rainbow, MetaMask, and Trust Wallet. Supported blockchains at this time are Ethereum and Polygon, with Instagram adding another blockchain, Flow, to the list. This means that users can post NFTs minted on Ethereum, Polygon, and the Flow blockchain, which is a Layer-1 blockchain that has already partnered with ecosystems like Warner Music, Ubisoft, NBA, UFC, Animoca Brands, Circle, Binance, and OpenSea.

Social Channels And NFT Functionalities

Meta previously tested its NFT support feature with select creators on Facebook just a few weeks ago. At the time, the Meta team had revealed that there was no intention of leveraging the NFT functionality as paid ads. Other social channels have also been testing the waters of NFT support on their respective platforms. YouTube CEO Susan Wojcicki has mentioned the possibility of embracing web3 technologies like NFTs in order to open new horizons for YouTube’s thriving creator community. Simultaneously, Twitter Blue users in certain countries and using iOS can flaunt their NFTs with the new verifiable NFT profile picture feature. Reddit, too has launched its NFT marketplace of collectible avatars for users to buy and use as their profile pictures on the platform. 

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