Apple is pushing generative AI efforts with new tools for developers

Apple is pushing generative AI efforts with new tools for developers
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Apple is working on a new feature for its Xcode development environment that could make coding a breeze for developers. The feature, reportedly similar to Microsoft's GitHub Copilot, will use artificial intelligence to suggest and complete blocks of code in real time.

Generative AI for Xcode

According to Bloomberg, Apple is also looking into using AI to generate code for testing applications, which can be a time-consuming and tedious task for developers. The company is testing the new tools internally before launching them to the public, possibly later this year.

The new Xcode feature is part of Apple's broader push into AI, which CEO Tim Cook said is a major focus for the company. In February, Cook said that Apple is spending "a tremendous amount of time and effort" on AI features that will be announced in the coming months.

But Cook also stressed that Apple is not jumping on the AI bandwagon for the sake of it. He said that Apple has been looking for a point for adding AI features and has found it.

Apple is reportedly planning other AI features for its products, such as the ability to automatically create Apple Music playlists and slide decks in its business presentation software. Bloomberg also said that Apple is working on a new version of its "Spotlight" search feature that could dig deeper into apps and let users make natural language requests, like with ChatGPT, to access specific functions.

Apple has been relatively quiet in the AI space compared to its rivals, but it has released some impressive AI products in the past few months. These include MLX, an open-source machine learning framework that makes it easier to train AI models on Apple silicon chips; MGIE, a text-to-image editing AI model; and Keyframer, an AI animator.

Apple's AI vision

Cook has been cautious about generative AI, unlike his counterparts at Google and Microsoft. Still, he confirmed in an investor call this month that more generative AI features will be coming this year. Sources told Bloomberg that executives demonstrated many of the AI features for Xcode to Apple's board late last year.

AI behemoths Google and OpenAI are not lagging behind Apple in the AI race either. They have both launched new AI models that can create stunning videos from text prompts and handle massive amounts of language input. 

These models, Gemini 1.5 and Sora, showcase the power and versatility of AI in generating realistic and creative content. Gemini 1.5 is the result of Google’s relentless innovation in natural language processing (NLP), the branch of AI that deals with understanding and generating human language. Google claims that Gemini 1.5 can handle up to 1 million tokens of input, equivalent to about 4 million characters or 800,000 words. That’s 700 times more than the previous record-holder, OpenAI’s GPT-4, which can only process 128,000 tokens.

Open AI’s new text-to-video model Sora can generate complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. It can also create multiple shots within a single video, such as close-ups, wide angles, and transitions.

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